New Besttoolbars Study Finds Online Charity Cash Back Companies Are Losing Revenue to 3rd Party Add-Ons


Alexandria, VA (PRWEB) March 15, 2013

The Besttoolbars study focused on charitable donations and how effective online charity cash back is for the firms concerned. The research unearthed a disturbing quirk which means that right at the last minute, money that was earmarked for donation is diverted elsewhere due to another third party add-on which may also be present on the users PC or tablet.

According to Besttoolbars, the regular flow of traditional online charity cash back purchasing is the following:

A user chooses which charity hes going to donate to and then goes to their preferred merchant site to shop. They can navigate to the site directly through an affiliate link on the charity cash back companys website or install a browser plug in from that charity cash back company. This plug in turns on the affiliate link automatically when the user lands on their selected merchants web site, long before the actual purchase and checkout happens.

After navigating to the merchant website, the user adds their desired items to their online shopping cart and proceeds to the checkout page to complete their purchase as usual. Often, the shopper will be given the option at checkout to apply coupon codes and redeem vouchers. During the course of their investigation, the cash back browser add-on development experts found that many users also install other browser extensions that automatically apply coupons to check-out pages for them. These plug ins exist on the users machines and sit alongside the charities own browser add-on.

The third party browser extensions automatically insert the coupon code which provides the best discount on the intended purchase with no input from the user. Often, these extensions substitute their own affiliate link at the moment of the last click. This substitution renders the affiliate link previously inserted by charities own cash back plug in, or received by redirection from the charity cash back companys website, completely useless.

Valery Kuznetsov, Key Projects Manager at Besttoolbars said, We know that users install coupon auto-apply extensions because they do all of the hard work for the shopper. They sort through the available coupons and then automatically select the one giving the best discount. This means that the shopper gets a lot more out of the process and doesnt have to spend time sorting through coupon offers to find the best deal. However, while the shopper is coming out with a great deal, we found that the situation is much more disturbing for the charity selected to receive the cash back as the auto-apply extension removes the charities affiliate link at the last second. This means that funds they would have received are diverted elsewhere, resulting in a substantial loss of revenue.

Besttoolbars solution is to include coupon auto-apply functionality when developing charity cash back add-ons. This removes the need for users to install additional add-ons from third parties to improve their shopping experience.

Valery Kuznetsov added, Additionally, charity cash back add-ons may be supplemented with functionality which checks if the correct affiliate link is enabled at the moment of the last click. This provides a further level of assurance that 3rd party add-ons will not overwrite the original affiliate link with theirs.

To find out more about Besttoolbars and its browser add-on development services, please visit http://www.besttoolbars.net

About Besttoolbars: Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:

Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox

Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera

Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.







Spherexx.com ? Launches RentPush.com and Sponsors 2012 Apartment Revenue Management Conference


Dallas, TX (PRWEB) September 30, 2012

The apartment industry is seeing a new star rising on the revenue management horizon: RentPush.com. RentPush.com has begun beta testing and will be available to the multi-family industry during the first quarter of 2013.

The software introduces some advanced features into the apartment revenue management market, which is yet in its infancy with approximately 15% of professional management organizations currently using revenue management in the apartment industry, according to Steve Lefkovits of Joshua Tree Media, co-producer with the National Apartment Association of the 2012 Apartment Revenue Management Conference. Conversely, 9 out of 11 major REITS are currently using a revenue management system. It is projected that four out of five professional management operators will adopt revenue management software in the next three years.

With such a wealth of knowledge now available through Internet technology, it is very easy to suffer information overload, thereby missing the forest for the trees when it comes to pricing, says Becca Wilson, President & CEO of Spherexx.com, the parent company of RentPush.com. We orchestrate vital information together into a precision pricing strategy. RentPush.com, by its design alone, reacquaints owners, investors and managers to the intrinsic value of their individual assets, one unit at a time. RentPush.com is not just a pricing matrix, it is an income optimizer and stabilizer; it goes well beyond pricing and deep into operations and valuation.

Spherexx.com has been developing RentPush.com over the years. Predecessors of RentPush.com, developed by Spherexx.com, are natural resources of pertinent data that support the pricing algorithm: ILoveLeasing.com contributes demand and MarketSurveyTools.com supplies competitor and market analysis. The development team has impressive credentials: a PhD in Operations Management and Computational Intelligence, MA of Computer Science and Finance, Multifamily Information Technology Director, CPMs?, Real Estate Agent, Leasing & Management Training Consultant, Asset Manager, and a pool of talented programmers. Spherexx.com represents over eighty years collective property management leadership experience.

RentPush.com will be introduced at the 2012 Apartment Revenue Management Conference held in Dallas, TX, October 15 through October 17. For more details visit MultifamilyRevenue.com.

About Spherexx.com ?Ad Agency | Software Development | Data Centers

Established in 2000, Spherexx.com is recognized as an established leader in the apartment industry website, Internet marketing and software development services. With offices located in Tulsa, Dallas, Austin and Houston, the company has been distinguished as one of INC5000s fastest growing companies. Spherexx.com offers a wide selection of professional services including web design and development, touch-screen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. The company also provides branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming. Spherexx.com has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales. These applications are branded under ILoveLeasing.com; MarketSurveyTools.com, MessageKast.com, and RentPush.com. Spherexx.com provides web-based prospecting, marketing, advertising management, and support services.

Spherexx.com has provided services to innovative real estate companies like Lincoln Property Company, Simmons Vedder, Cottonwood Capital, Forest City Enterprises, Graham Residential, and ZRS Management, LLC. The company represents a collective seventy years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals. It is also a double recipient of the 2012 Summit International Creative Awards.







No Revenue Growth Suggests Recession, According to Leading Financial Newsletter Profit Confidential


New York, NY (PRWEB) August 14, 2012

More than half of the S&P 500 companies have reported earnings for the second quarter of 2012, and according to Michael Lombardi, lead contributor to Profit Confidential, thus far, the ratio of negative-to-positive forecasts has produced the highest negative reading since 2001.

In the article Negative Revenue Growth for S&P 500 Companies Signals Recession, Lombardi notes that the earnings outlook has been so poor that analysts have had to take down S&P 500 revenue estimates for the coming third quarter.

For the second quarter, analysts were expecting revenue growth for the S&P 500 of eight percent year-over-year, says Lombardi, but, thus far, it has only produced growth of 1.2%,

Lombardi notes that this is the slowest year-over-year growth since the recession began over four years ago.

The negative earnings outlook by corporations in the S&P 500 has forced analysts to change their high single-digit revenue growth forecast for the third quarter to a negative 0.4%, says Lombardi. Thats negative revenue growth year-over-year.

This means that, for the last three quarters, revenue growth in the S&P 500 has declined steadily and dramatically.

Historically, Lombardi says, when revenue growth has been negative year-over-year for S&P 500 corporations, it is usually followed by a recession.

Profit Confidential, which has been published for over a decade now, has been widely recognized as predicting five major economic events over the past 10 years. In 2002, Profit Confidential started advising its readers to buy gold-related investments when gold traded under $ 300 an ounce. In 2006, it begged its readers to get out of the housing market… before it plunged.

Profit Confidential was among the first (back in late 2006) to predict that the U.S. economy would be in a recession by late 2007. The daily e-letter correctly predicted the crash in the stock market of 2008 and early 2009. And Profit Confidential turned bullish on stocks in March of 2009 and rode the bear market rally from a Dow Jones Industrial Average of 6,440 on March 9, 2009, to 12,876 on May 2, 2011, a gain of 99%.

To see the full article and to learn more about Profit Confidential, visit http://www.profitconfidential.com.

Profit Confidential is Lombardi Publishing Corporations free daily investment e-letter. Written by financial gurus with over 100 years of combined investing experience, Profit Confidential analyzes and comments on the actions of the stock market, precious metals, interest rates, real estate, and the economy. Lombardi Publishing Corporation, founded in 1986, now with over one million customers in 141 countries, is one of the largest consumer information publishers in the world. For more on Lombardi, and to get the popular Profit Confidential e-letter sent to you daily, visit http://www.profitconfidential.com.

Michael Lombardi, MBA, the lead Profit Confidential editorial contributor, has just released his most recent update of Critical Warning Number Six, a breakthrough video with Lombardis current predictions for the U.S. economy, stock market, U.S. dollar, euro, interest rates and inflation. To see the video, visit http://www.profitconfidential.com/critical-warning-number-six.