Golden Spiral Media – dadhacker Podcast

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Tap into Your Inner Architect for fun and Profit: Introducing “Fixing and Flipping Real Estate: Strategies for the Post-Boom Era” — Just Released by Apress Media

New York, NY (PRWEB) January 16, 2013

Real estate investments that involve hanging onto properties for extended periods of time are a turn-off for many entrepreneurs. But buying a run-down piece of property, fixing it up and flipping it quickly is a totally different story.

“Fixing and Flipping Real Estate: Strategies for the Post-Boom Era” by Marty Boardman provides both experienced and newbie fix-and-flip real estate investors, working either full- or part-time, with the tools they need to strategize and complete this type of real-estate investment. The book underscores that fixing and flipping houses is a business with a solid formula. Following these steps can help serious investors sell as many as 20 properties a month and pocket as much as six figures worth of profit a year. And, with the housing market projected to bottom out at last, the time is ripe to showcase attractive real estate.

The book addresses how to find and buy suitable properties in targeted neighborhoods at a targeted price point. How to calculate rehab expenses and not under- or over-improve the properties. How to sell them with the greatest flip value in the shortest amount of time. And how to secure funding. Also included are instructions on how to buy bank-owned houses and also foreclosures at auction, and how to navigate short sales from underwater homeowners.

To learn more about “Fixing and Flipping Real Estate: Strategies for the Post-Boom Era,” visit

For review copies, interview or curated article requests, please contact

ISBN13: 978-1-4302-4644-2
*240 Pages

*User Level: Beginner to Advanced

*Publication Date: December 24, 2012

*Available eBook Formats: EPUB, MOBI, PDF

*Print Book Price: $ 19.99

*eBook Price: $ 13.99

About the Author

Marty Boardman is the owner and CFO of Rising Sun Capital Group, a private real estate investment firm in Gilbert, Arizona., which fixes and flips houses in the metropolitan Phoenix area. An accredited instructor for the Arizona Department of Real Estate, he also blogs at

About Apress Media

Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world’s leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.

For more information about the innovative approach Apress takes to publishing, please visit

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Mercator Advisory Group Report: Social Media Analytics and Tools 101

Boston, MA (PRWEB) January 17, 2013

Few industries rely as heavily on reputation as the financial sector. Since the economic downturn of recent years, consumer sentiment regarding financial services providers’ dependability, reliability, and trustworthiness has become even more important. Social media can quickly establish and reinforce a company’s attributes of dependability, reliability, and trustworthiness.

Mercator Advisory Group’s latest report presents examples of successful social media strategies by financial services companies to build brand visibility, reputation, and trust. It describes various metrics for analyzing the efficacy of such strategies and winning buy-in from organization management to invest in social media marketing. The research also assesses the analytic approaches and tools used by a variety of financial institutions.

Since social media connects so many groups of people instantly and without geographic limitations, it can be seen as an extension of word-of-mouth communication with speed and reach that are unmatched. This direct connection between businesses and consumers is a powerful and diverse tool. With a sound social media strategy, it can be extraordinarily effective,” comments Ken Paterson, VP for Research Operations at Mercator Advisory Group and the primary author of the report.

Highlights of the report include:

Discussion of the areas in which financial services firms are focusing media measurements: online brand visibility, engagement, customer care, and conversion

Description of standardized measurement approaches gaining widespread use

The key metrics major financial service organizations are using to manage the channel in social media campaigns and strategies

Identification of a variety of free and paid analytic tools tailored to various social media outlets that are available to communications managers

This report contains 46 pages and 26 exhibits.

Companies mentioned in this report include: American Express, Citibank, Facebook, Google, HootSuite, ING, Salesforce Radian6, Salesforce Sales Cloud, Social Mention, Spredfast Social Media Management, Sprout Social, Sysomos, Twitter, Oracle Vitrue, and Wells Fargo.

Members of Mercator Advisory Groups Fraud, Risk, and Analytics Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.

Please visit us online at

For more information and media inquiries, please call Mercator Advisory Group’s main line: (781) 419-1700, send e-mail to info(at)mercatoradvisorygroup(dot)com.

For free industry news, opinions, research, company information and more visit us at

Follow us on Twitter @

About Mercator Advisory Group

Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world’s largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal

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American Public Media – APM: Marketplace Whiteboard

American Public Media – APM: Marketplace Whiteboard
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